BOOTS & DEMIN (4/30/25)
Denim Day was initiated in 1999 by Peace Over Violence. It provides an opportunity to stand in solidarity with survivors and combat harmful behaviors and attitudes surrounding sexual violence. This campaign takes place on the last Wednesday in April to coincide with Sexual Assault Awareness Month. It began as a response to a rape conviction being overturned by the Italian Supreme Court due to victim-blaming based on her tight jeans. The following day, women in the Italian Parliament protested by wearing jeans. Peace Over Violence developed Denim Day as a local effort to bring awareness to victim blaming and destructive myths, which has now evolved into a global movement.